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Brand Planning Sessions
What’s included
Comprehensive 4–6 hour workshop tailored to your business goals
SWOT analysis: clear identification of strengths, weaknesses, opportunities, and threats with prioritized insights
Target customer profiling: personas, needs, pain points, buying behaviors, and media habits
Customer experience mapping: end-to-end journey, key touchpoints, moments of truth, and friction points
Brand positioning and messaging: value proposition, brand voice guidelines, and elevator messaging
Competitive landscape review: market context, differentiation opportunities, and quick-win tactics
High-level marketing channel recommendations: owned, earned, and paid approaches aligned to target customers
Measurable objectives and KPIs: recommended metrics and tracking cadence
Collaborative exercises and stakeholder alignment to ensure internal buy-in
Deliverables
Workshop facilitation by Morgan + Co Social & Digital
Concise post-session summary that captures decisions, insights, and strategic rationale
Action plan with prioritized initiatives, owners, timelines, and recommended next steps
Optional follow-up consultation (scheduled) to review progress and adjust plan
Who benefits
Startups defining product-market fit and brand direction
Small-to-midsize businesses refining customer focus and growth strategy
Organizations preparing to relaunch, enter new markets, or align internal teams
Logistics & timing
Typical session length: 4–6 hours (in-person or virtual)
Pre-work: brief questionnaire and materials request to maximize session productivity
Post-work: summary and action plan delivered within 5 business days
Pricing & booking
Pricing varies by scope and deliverable needs. Contact Morgan + Co Social & Digital for a custom quote and available dates.
Get started
Prepare any existing brand assets, customer research, and performance data for review during pre-work.
Brand Planning Sessions
What’s included
Comprehensive 4–6 hour workshop tailored to your business goals
SWOT analysis: clear identification of strengths, weaknesses, opportunities, and threats with prioritized insights
Target customer profiling: personas, needs, pain points, buying behaviors, and media habits
Customer experience mapping: end-to-end journey, key touchpoints, moments of truth, and friction points
Brand positioning and messaging: value proposition, brand voice guidelines, and elevator messaging
Competitive landscape review: market context, differentiation opportunities, and quick-win tactics
High-level marketing channel recommendations: owned, earned, and paid approaches aligned to target customers
Measurable objectives and KPIs: recommended metrics and tracking cadence
Collaborative exercises and stakeholder alignment to ensure internal buy-in
Deliverables
Workshop facilitation by Morgan + Co Social & Digital
Concise post-session summary that captures decisions, insights, and strategic rationale
Action plan with prioritized initiatives, owners, timelines, and recommended next steps
Optional follow-up consultation (scheduled) to review progress and adjust plan
Who benefits
Startups defining product-market fit and brand direction
Small-to-midsize businesses refining customer focus and growth strategy
Organizations preparing to relaunch, enter new markets, or align internal teams
Logistics & timing
Typical session length: 4–6 hours (in-person or virtual)
Pre-work: brief questionnaire and materials request to maximize session productivity
Post-work: summary and action plan delivered within 5 business days
Pricing & booking
Pricing varies by scope and deliverable needs. Contact Morgan + Co Social & Digital for a custom quote and available dates.
Get started
Prepare any existing brand assets, customer research, and performance data for review during pre-work.